As I walked around setting up equipment in Dr. Law’s office, the coolness factor was oozing from their mouths. The patients were grinning, singing celebration songs, and participating in dance-offs to honor their new “bling”. For the first time in my life…I actually wanted braces.
My stereotypical vision of a round, balding orthodontist was completely altered by a tall, handsome doctor wearing a funky pair of Orascoptic glasses. But it’s not Dr. Law’s handsome, Brad Pitt-like demeanor and dashing looks that have caused the dramatic increase in clientele. (I mean, let’s be honest, who wouldn’t want a handsome blonde handling your teeth?!?) Dr. Law’s vision for progressive marketing, alongside his teamwork mentality and staff empowerment is the perfect combination for record breaking growth in his industry. But most importantly, he’s changing lives…one smile at a time.
Thanks for bringing me to the heart of Texas, Dr. Law! Here’s to you and all your radical patients.
Equipment used:
Profoto Acute 24–3 Heads 2400 W/S Beauty Dish Photofelx OctoDome3 Softbox, Large – 7′ (2.1M)
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